Google Alert – New Gmail Security Rules Starting from 1st April

Google alert with new Gmail security rules for Gmail users. Starting from April 1, Google will not allow emails from bulk senders except if they comply with new authentication requirements.

This strict rule aims to enhance the security of Gmail users and minimize the amount of spam that lands in Gmail inboxes. By implementing these new rules, Google aims to prevent malicious actors from using unauthenticated or compromised domains to deliver their dangerous emails and reduce unwanted spam.

New Rules for Bulk Senders to Protect Gmail Users From Spam And More

Gmail users get a lot of spam, but thankfully, it lands directly in the dedicated spam folder. However, the folder needs a regular check to see if any email has been wrongly flagged as spam. Let me tell you something: Starting from April 1, a whole bunch of spam emails will be blocked before they even get the chance to hit your inbox.

Moreover, the same new rules require proper domain authentication from bulk email senders, increasing Gmail users’ email security. In this article, we have discussed everything you need to know about Google’s new security rules for sending large volumes of emails to Gmail users. Before that let’s explore what is a bulk sender.

How does Google define a bulk sender?

In Google Eyes, any sender sends close to 5,000 messages or more to personal Gmail accounts within 24 hours, including emails from the same primary domain, regardless of how many subdomains have been used.

Does the bulk sender status ever expire?

Once the bulk sender status is assigned to you, it does not change. When a bulk sender status is assigned to an email sender, it is classified permanently and does not expire.

New Strict Domain Authentication Rules To Start on April 1

On October 2023 in a Gmail product update notice, Gmail’s group product manager and Gmail Security & Trust, Neil Kumaran, explained that “many bulk senders don’t appropriately secure and configure their systems, allowing attackers to easily hide in their midst” As far as email security is concerned validation that someone sending an email is who they claim to be, especially when we are talking about those who send large volumes of emails.

That is why on April 1, for all bulk senders, authenticating their email using “well-established best practices” will be mandatory. Best practices like Domain-based Message Authentication, Reporting & Conformance, DomainKeys Identified Mail and Sender Policy Framework. “Ultimately, this will close loopholes exploited by attackers that threaten everyone who uses email,” Kumaran Gmail’s group product manager and Gmail Security & Trust says.

Another New Rule Click To Unsubscribe Will Become Mandatory On June 1

Starting June 1, all bulk senders must include a one-click unsubscribe option. These new regulations also require unsubscribe requests to be processed within 48 hours. Applause to Google for trying to make this process easier and quicker for Gmail account holders.

Conclusion:

Google is implementing new strict security rules for Gmail users starting April 1 to prevent spam and enhance email security. These rules include domain authentication for bulk senders and a mandatory one-click unsubscribe option to protect users from malicious emails and make Gmail more secure for its users.